Free tool
Selling price calculator
Enter your cost price and the markup or profit margin you want. The calculator gives you the selling price to charge and the profit you make on each item.
How the selling price is worked out
If you price by markup, you add a percentage of the cost price on top of the cost price.
If you price by margin, you choose what share of the selling price should be profit, and the cost price makes up the rest.
- By markup: Selling price = Cost price × (1 + Markup % ÷ 100)
- By margin: Selling price = Cost price ÷ (1 − Margin % ÷ 100)
Example: a bottle of body lotion
- The lotion costs you ₦3,000.
- With a 40% markup, you sell it for ₦3,000 × 1.4 = ₦4,200.
- With a 40% margin, you sell it for ₦3,000 ÷ 0.6 = ₦5,000.
Keep cost and selling prices together
In SaleTick every product has a cost price and a selling price, so your profit is worked out on every sale and you can see which products earn the most.
Selling Price Calculator: common questions
- Should I price by markup or by margin?
- Either works, as long as you are consistent. Many shop owners think in markup because it starts from the cost price. Margin is useful when you want to know what share of each sale is profit.
- How do I round my prices?
- Round up to a price that is easy to collect in cash and easy for customers to remember, such as the nearest ₦50 or ₦100.
- What if my supplier's price changes often?
- Recalculate when it changes. In SaleTick you update the cost price on the product and your profit reports use the new figure from then on.
More free tools
- Profit Margin CalculatorSee profit, margin and markup in Naira for any product.Read more
- Break-Even CalculatorHow much you must sell to cover rent, salaries and bills.Read more
- Reorder Point CalculatorKnow the stock level at which to reorder each product.Read more
- Stock-Taking TemplateA free count sheet that works out shortages and their value.Read more
SaleTick for your business
- SaleTick for pharmaciesExpiry alerts, stock that matches the shelf, and every sale recorded.Read more
- SaleTick for supermarkets and mini martsBarcode checkout, printed receipts and every branch in one place.Read more
- SaleTick for provision and grocery storesFast counter sales, customer debts and restock alerts.Read more
- SaleTick for fashion, clothing and shoe storesSizes, colours and variations tracked, with your own barcode labels.Read more
- SaleTick for cosmetics and beauty storesHundreds of small products, expiry alerts and best-seller reports.Read more
- SaleTick for electronics and gadget shopsHigh-value stock tracked, every sale tied to a staff member.Read more
Stop working it out by hand.
SaleTick records every sale, keeps stock accurate and works out your profit for you.
See pricing · You can try SaleTick free before you commit.